Up to No Good

I was asked to create an animated intro for an upstart travel podcast, as well as accompanying logo and animated clip for social media.

This would serve as another valuable opportunity to navigate the creative process from a freelance perspective, while also balancing working full time.

Illustration / Branding / Animation

Logo Creation

I think my favorite part of the project to animate was the logo. I wanted to achieve a playful feel with the transformation from microphone into globe. Both of the hosts are from Nigeria, so I envisioned the podcast name and Nigerian flag draped over the globe, with the flag's color pallete being a prominent branding element.

Character Designs

I was given specific instructions by the client when it came to character creation. The characters were depictions of the clients, so it was critical I captured both of their likenesses effectively. The importance of capturing their Nigerian heritage was emphasized, which I made sure to deliver. I strived to achieve a good balance of detail to ensure they saw themselves and their culture represented well in the characters, while also making sure they blended in seamlessly with the surrounding scene.

Final Animations

To animate I used After Effects, and the characters as well as other assets I created in Illustrator. For the city backgrounds used during flyover clips, I used stock graphics provided by Adobe stock and altered them to fit my needs. These were the only assets I did not create in their entirety and I made sure that proper attribution was given.